Duration:                      1 day course

Delegates:                   up to 10 max

This course is aimed at developing awareness of the marketing function and providing delegates with a range of practical marketing skills and techniques.

The objectives of the course are:

a)            To describe the basic principles of the marketing function

b)            To develop a range of practical marketing skills and techniques

c)            To practise these skills and techniques during course exercises

Course Outline:

What is marketing?

• the steps involved
• the role of the marketing function
• market segmentation and market targeting

Marketing planning

• market and product research
• agreeing achievable objectives
• monitoring progress and developments

SWOT analyses

• internal strengths and weaknesses
• evaluation of products, services and organisational goals
• external opportunities and threats
• market forecasting, trends and competition

Developing an effective marketing mix

• the internally controllable variables
• product, price, place and promotion

Action planning and feedback